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Namibia Tourism Support Centre:
Advertising - Tourist Services:
Advertising in printed and digital media
is one of the most commonly used vehicles to make your potential
customers aware of your business & services on offer.
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& Promotions |
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Advertising
Options available to the Namibian Tourism Industry
- digital and print advertising in a changing world of
international tourism - |
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Contact
Your Support Centre! |
Advertising
is only one yet important part of your marketing strategy.
Advertising
allows you to address selected target markets
and/or customer groups directly.
Advertising
means sending quick reminder messages of your
offers to your clientele.
Advertising
signals that your business is ready to deliver
what the customer is looking for.
Advertising
emphasises your particular brand of tourist services and
products.
Advertising
assists in selling special offers, often on short
notice.
Since the placement of
advertisements does not come cheap, especially where top-quality
publications reach large readerships, Speedy has tracked down some
particularly interesting options that will give you the greatest
possible mileage out of investments in advertising -
check out the
links to the left!
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Publishers
of
printed & digital tourism-related media present their
advertising
offers
to
members of the Namibian Tourism Industry |
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Publications in German:
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Reise-Inspirationen.de
Digital travel magazine
Free monthly distribution
Large, affluent readership
of subscribers in A/CH/D
Special Namibia Offers!
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Through
marketing,
you communicate your brand and how it works - that's for the
long-term.
Through advertising,
you establish an ad hoc presence with your
clientele - short but repeatedly.
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Advertising is often confused with
marketing ... "I'll
place a few adverts in travel publications and then just wait for
revenue to come rolling in" is a common misconception of the power
of advertising, especially where the advertising budget is rather
limited.
Advertising alone
will not work for most tourism businesses.
For a potential customer to book your offers takes trust
- the trust that you, the service provider, will life up to
expectations.
If you are new in the business, it will be difficult to instil trust
just through advertisements.
Advertising works
particularly well for tourist service providers who already
gained a good reputation in the market place and want to further
grow their customer base/market share.
Trust and a good
reputation are established through consistent delivery of
value-for-money quality services COUPLED WITH consistent marketing
efforts that link your business name inseparably to certain product
and service characteristics. |
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Publications in
English:
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Explore Namibia
High-gloss travel mag
Free quarterly distribution
in RSA/NAM & at internat.
tourism exhibitions
Specials available!
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Read
more about the concept
of our On-line Support Centre
>>
Advertising Options
available
at the Namibia Tourism Portal
www.namibia-unlimited.com
in our
newsletters,
through articles,
and other
web
publications can
be found in our
Directory of
In-house Support
Services
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